Impact Stories

Without a process to vet, prepare and understand leads at every engagement point, sales efficiency is impossible.

In B2B marketing, the ability to consistently generate leads will define how successful a company can become. The more serious a lead is, the more likely they are to reach the sales point and become a customer.

Knowing the right questions to connect a customer’s need to your solution is the key to unlocking any sales strategy. While the sales questions available to businesses vary, they overlap in many instances. Still, the nuances in each question should never be neglected. The most effective way to uncover a customer’s needs is to be attentive and pick your moments.

Marketing is evolving quickly, but only because customer behaviors are shifting even faster. The marketplace is always larger than any budget can reach.

80% of sales are made by 20% of agents, by applying the right marketing tactics, every sales team can optimize its ability to close deals

Research can happen in a variety of ways depending on the ABM goals and available information. That said, a few best practices can be applied to most aspects of proper sales research.

ABM Trends through 2022 - The pandemic destabilized traditional markets, so analytics teams have had to work overtime to understand the new landscape. Of course, existing accounts aren't affected since they're already a part of operations, making it easier to funnel them for repeat transactions.

A strong subject line is a vital part of the sales funnel. It determines if that all-important email is opened in the first place and sets the tone for the information that follows. Given how beneficial the perfect subject line can be, here are the most important factors to remember when writing one.

With the right approach, reps can create a sales funnel that generates revenue consistently and efficiently.

Account-based marketing (ABM) is once again coming to the fore of digital marketing conversations. Account-based marketing campaigns can be powerful tools when paired with the correct approach to data management. Market research and analytics are the foundations for goal-driven and properly executed campaigns, so how can they help you with your ABM strategy?