Impact Stories

Speaking off mailing lists, how do you get people onto yours? Incentives, that’s how. A person’s inbox is a sanctuary, where the only messages they get are from people they actually want to hear from.

Data hygiene is about creating efficiency by removing information that leads to poor business decisions. Don’t neglect it as both a marketing and risk management strategy.

Without an effective sales pipeline to get your leads to the transaction point, all the demand generation in the world won’t lead to a return on investment (ROI).

Without a process to vet, prepare and understand leads at every engagement point, sales efficiency is impossible.

In B2B marketing, the ability to consistently generate leads will define how successful a company can become. The more serious a lead is, the more likely they are to reach the sales point and become a customer.

Knowing the right questions to connect a customer’s need to your solution is the key to unlocking any sales strategy. While the sales questions available to businesses vary, they overlap in many instances. Still, the nuances in each question should never be neglected. The most effective way to uncover a customer’s needs is to be attentive and pick your moments.

Marketing is evolving quickly, but only because customer behaviors are shifting even faster. The marketplace is always larger than any budget can reach.

80% of sales are made by 20% of agents, by applying the right marketing tactics, every sales team can optimize its ability to close deals

Research can happen in a variety of ways depending on the ABM goals and available information. That said, a few best practices can be applied to most aspects of proper sales research.

ABM Trends through 2022 - The pandemic destabilized traditional markets, so analytics teams have had to work overtime to understand the new landscape. Of course, existing accounts aren't affected since they're already a part of operations, making it easier to funnel them for repeat transactions.