How to Use Lead Scoring to Boost Your Conversion
'...not all leads are equally valuable to your business. Simply put, some people are more likely to become paying customers than others.'
Spring Cleaning: How to Clean Up Your CRM Data Step by Step
Cleaning Up Your CRM Data Step by Step Installing and launching your CRM (Customer Relationship Management platform) is the easy part of introducing this system into your business. What can be tricky is making the most use out of the data your CRM collects, keeping it up to date, and organizing the data you’re [...]
Top 5 Ways to Generate Sales Leads Online
Top Five Ways to Generate Sales Leads Online Having a hard time rounding up leads and driving interest in your products and services? Read below as this blog delves into five methods that drive lead generation and boost sales revenues: 1. Email: Did you know the average email marketing campaign can generate a [...]
‘Influencer Mapping’ is a hot topic. (and why it matters)
High profile influencers (10K+ followers) only have a 3.6% engagement rate on their sponsored posts. In contrast, mid-sized influencers (5K-10K followers) have a 6.3% engagement rate. And micro influencers (1K-5K followers) have a staggering 8.8% engagement rate.
Entrepreneur’s Guide to Impact Outsourcing
Lead generation, data research and data enrichment are all ideal tasks to outsource. Outsourcing these tasks will free up your employees
Micro-targeting emails; Increasing your email conversion by 10X
We are all drowning in marketing messages. Be honest: at this point you’re probably just deleting everything that looks like it was sent from a marketer, sort of the way most of us just toss those weekly mail things straight into the recycling bin.
Managed teams vs. freelancers
Crowdsourced teams were 2,300% more likely to make errors
Impact Managers Share Their Insights with ‘INSPIRED IMPACT’
Two of our managers share their vision for Impact Enterprises and the challenges they overcome every day.
The Internet of Women – Bringing Zambian Women into the Digital Age
Below is a featured story of the upcoming book, The Internet of Women, shared by our company CEO. In July 2015, President Obama, during his visit to Kenya, brought attention to the issue of female employment in Africa, saying, “If half your team is not playing, you’ve got a problem. In too many countries, half the [...]
IT guru of Impact Enterprises Steve tells us about his work, dreams and passions
Today we talked to Steve, IT guru of Impact Enterprises. Read about what he enjoys at work and his passions and big dreams. How long have you been with Impact Enterprises? 2 years What do you like about working in Impact Enterprises? I face new challenges every day. Sometimes I meet a hard task but [...]