Impact Stories

The best lead is one who has enough information on your brand or product to be reasonably interested in it. From the perspective of your marketing team, a strong lead is also one that you have a sufficient amount of data on.

Your goal isn’t to curate your audience’s feed – it’s to appear prominently in it. Social media algorithms are happy to facilitate that if you can satisfy its goals.

When you post promotional content, ideally, you’ll have a call to action followed by a link that takes your leads where you want them to go.

Data becomes ‘dirty’ over time as people leave roles, companies close, and new prospects enter the market. Keeping that data clean is known as CRM hygiene, and it’s an ongoing process to ensure that all data, along with relevant sales and marketing activities, are as accurate as possible.

To incorporate AI into your business or scale it, you must get your data labeling right. Mistakes in data labeling, like confusing a child on the road for a shadow, can be very catastrophic for an AI-guided self-driving car, for instance.

It's impossible to eliminate or replace human efforts. The simple fact is that Artificial intelligence still isn't smart enough to take over jobs without the help of people.

Speaking off mailing lists, how do you get people onto yours? Incentives, that’s how. A person’s inbox is a sanctuary, where the only messages they get are from people they actually want to hear from.

Data hygiene is about creating efficiency by removing information that leads to poor business decisions. Don’t neglect it as both a marketing and risk management strategy.

Without an effective sales pipeline to get your leads to the transaction point, all the demand generation in the world won’t lead to a return on investment (ROI).