Traditional sales tactics do not work anymore in B2B or B2C email marketing. That is why emails should be tailored to a human-friendly brand voice that the customer can relate to at their point in the buying journey.
Our CEO, Dimitri Zakharov, recently shared his motivation for success with Fit Small Business. Having led the business development for Impact Enterprises over the last 3 years, his #1 motivation for selling comes down to: Sell a product or service that you believe in. "This is the only real, lasting motivation," he wrote. "If you’re [...]
Innovations in big data, analytics tools, and easier access to broad global data are helping reshape businesses, research, and global initiatives. But data is only valuable when it’s used. Managing that data is an integral process for all organizations, but can be a huge burden. Luckily, lots of outsourced solutions exist to solve all these [...]